OAKS AT SAN GABRIEL

Oaks at San Gabriel Digital Display Campaign
 Event Specifics  6/22/16-7/16/16

• Total Impressions:  106,633

• Total Clicks:  2,479

• Click Thru Rate:  2.32% (Exceeds residential real estate industry average CTR of 0.26%)

Google Analytics Summary:

Total traffic registered specifically from the online display campaign:

• Total Sessions:  1,792  

  • Of which 89% were new visitors

  • Campaign is driving new audience awareness of the community 

Overall Website Traffic:

Significant spike in web visits from the launch of the campaign 

Comparing overall web traffic from the duration of our campaign (6/22-7/6) to the previous period (6/7-6/21):

• Total Sessions – Increased 498%

• Users – Increased 603%

• Pageviews – Increased 174%